How to avoid media accidents? An Israeli startup will help advertisers
'Media Accidents' are one of the biggest nightmares of advertisers. This is a situation in which an advertisement is displayed in an irrelevant environment, which may ultimately harm the product, Such as an advertisement for a new car, in an article about a fatal car accident.
The Israeli start-up CHEQ help advertisers fight this phenomenon as well as other commercial scams. CHEQ's system analyze content pages and prevent advertisers from displaying advertisements alongside negative content. In addition, the system knows how to identify non-human users - bots - in real time. The goal is prevent from advertisers pay for ads that are viewed or earned clicks from computer systems instead of human users.
Check was founded at the end of 2014 by Guy Tytunovich, one of the founders of AdZouk and BigaBid; Ehud Levy, entrepreneur and serial investor and founder of Taptica; And Assaf Butosky, a data science expert and a Cybersecurity. Today, the company has 45 employees in offices in Tel Aviv, Tokyo and New York.
Check raised 5$ million in a round round led by US venture capital fund Battery Ventures. In addition, the company is receiving investment from the AFI Fund of Ehud Levy and Hagai Tal (one of the founders of the production), together with one of the largest advertising agencies in the world.