World Cup 2018: Lots of Israeli Technology
So while we may not be great at sports (we’ve only been at one World Cup tournament, 48 years ago, and never made it out of the group stage), we’re pretty great at technology.
From 61 active technology companies in 2013, Israel’s sports tech industry now has over 103 companies – innovating in fields like augmented reality for smart glasses (RideOn and Everysight), virtual reality jogging (Moonrun), sports video and analytics platform (PlaySight), hydration management for athletes (Aydrate), motion (Motionize), Artificial Intelligence sports assistant coaches (LifeBeam), sports media (Minute Media), smart highlights packages (WSC), sports nutrition (Fitto) and even sports fan behavior prediction technology (Udobu).
But the surest sign that Israeli sports (technology is on the map [yes, yes, Macabbi Tel Aviv basketball reference] is that we’ve even had some cool exits in the space: Intel bought sports video technology company Replay Technologies, which makes sports replays look like scenes from "The Matrix," for $175 million
And earlier in 2018 Nike bought Invertex, which allows users to shop and fit shoes online.